Superbet becomes Lech’s new strategic sponsor

The deal between Superbet and Lech Poznań is one unseen before. The agreement not only includes standard promotional initiatives – such as exposition on the front of the match shirt – but also additional, unique activations. Superbet came up with a project enabling the fans to support the club’s future, i.e. the Academy, together with the sponsor. In addition, the first 3770 shirts will be sold at a special price thanks to Superbet.

“With pride and satisfaction, we join forces with one of the Polish clubs with the highest media interest – Lech Poznań – to cocreate new sport sponsoring standards. Superbet always opts for non-standard and innovative solutions – our approach to sponsoring backs this. The deal that we have signed isn’t just a standard agreement on brand exposition but also the engagement of supporters in building the club’s future. Hence our idea to support the Academy financially. The fans are an important pillar – and we won’t let them forget about it,” explained Adam Lamentowicz, VP Superbet International.

The sponsorship agreement states that fans will be able to support the Academy financially with a Superbet account and the code “RAZEM” - 10% of the supporters’ betting deposits and 1% of their annual profits will be allocated to the youth players training with Lech Poznań Academy.

“Lech Poznań not only achieves sporting successes - such as the club’s Championship Title on its 100^th anniversary and last season’s quarterfinals of the Europa Conference League, but also business successes. Therefore, we are happy to announce that we have reached an agreement with a big and valued betting brand that is Superbet. I can say that it’s the biggest sponsorship deal in the club’s history. What’s important to us is that together with our new sponsor, we have prepared activations targeting the fans. They will be able to purchase the new match shirt at a special, discounted price, and by using Superbet’s services, they will be able to support the club’s future, that is, the Academy,” highlighted Lech’s Chairman, Karol Klimczak. “

In order to encourage supporters to take part in the initiative and get their own new shirts, Superbet prepared a special offer. By downloading and registering in the Superbet app, supporters will receive a 100 PLN discount for the new match shirt purchased in the club’s store. The offer applies to the first 3770 shirts sold.

Various Poznań celebrities have taken part in the promotion of the new shirt. The video clip revealing Lech’s new sponsor and next season’s match shirt includes well-known figures such as the rapper Peja, Michał Wiraszko (frontman of the band “Muchy”), Michał Doroszkiewicz (World Champion pastry cook), Robert Karger (famous designer), and Julia Palko (sports influencer who works for Lech TV).

ABOUT SUPERBET

The Superbet Group is a dynamically growing, global operator of sports betting and online games. It is the 11th highest-ranked online gaming company in the world and one of the most prominent players in Europe. The group operates in nearly 30 markets and employs over 3,500 people worldwide. The shareholder of the Group is the world's largest private equity fund - the American Blackstone. Superbet invests in innovative and proprietary technological solutions. Superbet is growing organically and through acquisitions, both in Western Europe and in the CEE region. The group worldwide operates under the Superbet, Napoleon and Lucky Days brands. It has been present on the Polish market since 2018 as Superbet. From 2020, it offers online betting based on the permission of the Ministry of Finance of the Republic of Poland in a mobile application for iOS, Android and the superbet.pl website.

The company is the winner of the 2021 and 2022 BOOKMAKER AWARDS plebiscite in the Best Bookmaker, Best Mobile Application, Best Marketing and Users Award categories. Superbet was also awarded the Best Sports Betting Operator in the CEE 2022 region at the Central and Eastern European Gaming Awards and the Best Bookmaker of the Year award at the Better Collective “Polish Bookmaker Awards” 2022. Superbet was also recognized in 2022 by the United Nations Global Compact for taking action to counteract corruption and the shadow economy.